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Study: Consumer-generated content gives in-store sales a jolt | Chain Store Age

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in January
BY DEENA M. AMATO-MCCOY January 4, 2018

More consumers crave consumer-generated content (CGC) — and retailers’ in-store sales are reaping the benefits. An increasing number of consumers are reading online reviews to qualify their buying decisions prior to making an in-store purchase.

http://www.chainstoreage.com/technology/study-consumer-generated-content-gives-stores-sales-jolt/
 

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